Literary Analysis Of Robert Frosts Mending Wall - 1031 Words

To build a wall â€Å"Mending Wall† is a poem written in Robert Frost’s second book of poetry, â€Å"North of Boston†. This poem tells a story about the so called crucial part of every piece of property, a fence, and the advantages and disadvantages that seem to come with having a fence in your property.This poem involves two neighbors who hold opposite answers as to weather the wall should stay or go. Though the speaker presents himself as an enlightened person and his neighbor as a foolish prisoner of outdated traditions, the poem itself exposes the speaker as quite narrow minded and ends up revealing the actual value in the traditions he dismisses. Robert frost is showing the distinction between two different lifestyles within the†¦show more content†¦He expresses that is healthy for them to separate and keep them from intertwining their lives together. The speaker believes in his argument of doing away with the wall. He even believes that mother nature agrees wit h him as well and puts disasters their way on purpose. The first couple lines of the poem explain it, â€Å"Something there is that doesn’t love a wall, That sends the frozen-ground-swell under it, And spills the upper boulders in the sun..† The two individuals are constantly having to repair a wall that is unnecessary to their property. It is unnatural to the both of them, yet they both come together to repair it as spring rolls around every year. The wall is actually bringing the two opposing neighbors together. It is an agreement to mend what is broken; the wall but also their relationship. Frost explains that the neighbors â€Å"meet to walk the line†. They are both coming together to repair the damage done to the wall. The wall is making them have a partnership they wouldnt have had before. The title â€Å"Mending Wall’ can be significant for literal and figurative reasons. Although there is a wall it is able to mend the two together by preparing th e wall. They both put in the same amount of effort and hard work to make the wall the best it can be.†We wear our fingers rough with handling them Separation is once again uniting. Although on opposite sides of the wall they have the capability of coming together as a team. In the beginningShow MoreRelatedStopping By The Woods Essay1012 Words   |  5 Pagesaspects of revelation. Exploration of self and the wider world is a multifaceted component, manipulated to be found in all aspects of life. Composers such as Robert Frost and David Wilkie incorporate these notions into their literary works. Robert Frost dexterously composed the poems Stopping by the woods on a snowy evening and Mending Wall to reflect the ambiguous nature of man’s interpretive expeditions. Similarly, David Wilkie adapts Titan’s 16th century ‘Supper at Emmaus’ to his 19th CenturyRead MoreUsing Denotative And Connotative Meanings LA Essay1298 Words   |  6 Pagesmake sure you hav e met the expected criteria for the assignment. When you have finished, submit your work to your teacher. 1. Effect of Connotative Meanings a. Find and record six examples of connotative meaning from Ronald Reagan’s â€Å"Tear Down This Wall† speech. Then note whether the word or phrase has a negative or a positive connotation and the effect Reagan was trying to achieve by using it. Type your response here: Germany in a gash of barbed wire has a negative connotation Concrete has positiveRead MoreLiterature and South Africa6676 Words   |  27 Pagesfunctioning semiotic system. In this essay, the poem Mending Wall by Robert Frost is going to be used to describe how meaning are produced by codes, by recoding and overcoding according to Lotman’s semiotic theory. It is necessary to define codes and the process of interpretation before one delves in the semiotic analysis of the poem Mending Wall. As defined by Structuralist, literary codes that matter in our analysis per se are the literary signs, their overdetermination that amount to differentRead MoreLiterature and South Africa6682 Words   |  27 Pagesfunctioning semiotic system. In this essay, the poem Mending Wall by Robert Frost is going to be used to describe how meaning are produced by codes, by recoding and overcoding according to Lotman’s semiotic theory. It is necessary to define codes and the process of interpretation before one delves in the semiotic analysis of the poem Mending Wall. As defined by Structuralist, literary codes that matter in our analysis per se are the literary signs, their overdetermination that amount to differentRead MoreLiterary Devices and Their Use in Poetry1875 Words   |  8 PagesLITERARY DEVICES AND THEIR USE IN POETRY The task set out in this essay is to examine the listed devices (accentuation, creation of hierarchies, shifts of accent, ambiguity, semanticisation and creation of relationship) of syntactic foregrounding, using examples from poems as illustration. The word ‘foregrounding’ when used in a literary context means to ‘make strange’. In other words poets use various literary and poetic devices in order to highlight a particular unit within a poem, in orderRead MoreRobert Frost : A New England Poet3698 Words   |  15 PagesRobert Lee Frost Known for being a New England poet Robert Frost was born in San Francisco, California on March 26th, 1874. Born to a New England father William Prescott Frost Jr. and a Scottish mother Isabelle Moodie who moved to the west coast from Pennsylvania after marriage (Bailey). Both his parents were teachers and poets themselves, but his father later became a journalist with the San Francisco Evening Bulletin (Bailey). Frost spent 12 years of his life growing up in San Francisco, until

10 Facts About Frogs

Frogs are the most familiar group of amphibians. They have worldwide distribution with the exception of the polar regions, some oceanic islands, and the driest of deserts. 10 Facts About Frogs Frogs belong to the Order Anura, the largest of the three groups of amphibians. There are three groups of amphibians. Newts and salamanders (Order Caudata), Caecilians (Order Gymnopiona), and frogs and toads (Order Anura). Frogs and toads, also referred to as anurans, represent the largest of the three amphibian groups. Of the approximately 6,000 species of amphibians, about 4,380 belong to the Order Anura.There is no taxonomic distinction between frogs and toads. The terms frog and toad are informal and do not reflect any underlying taxonomic differences. In general, the term toad is used to apply to anuran species that have rough, warty skin. The term frog is used to refer to anuran species that have smooth, moist skin.Frogs have four digits on their front feet and five on their rear feet. The feet of frogs varies depending on their habitat. Frogs that inhabit wetter environments have webbed feet while tree frogs have discs on their toes that help them grasp to vertical surfaces. S ome species have claw-like structures on their back feet that they use for burrowing.Leaping or jumping is used as a means for evading predators, not for normal movement. Many frogs have large, muscular back limbs that enable them to launch themselves into the air. Such leaping is rarely used for normal locomotion but instead provides frogs with a way of escaping predators. Some species lack these long muscular back limbs and instead have legs better adapted to climbing, swimming, or even gliding.Frogs are carnivores. Frogs feed on feed on insects and other invertebrates. Some species also feed on small animals such as birds, mice, and snakes. Many frogs wait for their prey to come within range and then lunge after them. A few species are more active and follow in pursuit of their prey.The life cycle of a frog consists of three stages: egg, larva, and adult. As the frog grows it moves through these stages in a process known as metamorphosis. Frogs are not the only animals to undergo metamorphosis, most other amphibians also undergo remarkable changes throughout their life cycles, as do many species of invertebrates.Most species of frogs have a large visible ear drum on each side of their head called a tympanum. The tympanum is located behind the frogs eye and serves to transmit sound waves to the inner ear and thereby keep the inner ear protected from water and debris.Each species of frog has a unique call. Frogs make vocalizations, or calls, by forcing air through their larynx. Such vocalizations usually function as mating calls. Males often call together in a loud chorus.The largest living species of frog in the world is the Goliath frog. The Goliath frog (Conraua goliath) can grow to lengths of 13 inches (33 cm) and can weigh as much as 8 lb (3 kg).Many frogs are at risk of extinction. Many frog species are at risk of extinction due to habitat destruction and infectious diseases such as chytridiomycosis.

Compare and Contrast Illegal Immigration - 1367 Words

English 100 Illegal Immigration’s Effect towards the U.S The United States is a country affected by illegal immigration. The term illegal aliens or what is most commonly known as illegal immigrants, the word alien is simply a person who comes from a foreign country. A much more accurate expression for these groups of individuals is the term illegal alien. The term illegal alien is a much more precise term because it deals with both undocumented aliens as well as nonimmigrant visa overstayers. Both terms illegal alien as well as illegal immigrant are used to describe individuals who have broken the law of our country to enter and work illegally. The majority of the immigrants who come to this country illegally are in search of the†¦show more content†¦This expansion of low cost labor pool assisted in increase money circulation. As mentioned in the article, â€Å"Should Labor Unions support an Immigration Amnesty?† The Comprehensive Immigration Reform Act of 2007, this legislation states that for the first time in 40 years, deviate from the long-held Americans have earned a middle class life style and Congress should be working to protect it not take it away. From an economic viewpoint many of these low paying jobs have also had to deal with being exploited and forced to work under harmful conditions. Although illegal immigrants are exploited in many ways, American citizens feel that illegal immigrants are the primary cause for the high rise in unemployment in the United States. However, many of our hard paying labor workers do not have to live in our country to compete with our citizens. Today many our jobs are being performed internationally in many countries. Also with many of our citizens struggling with their small business low paying, illegal immigrants are very beneficial to the economy. Illegal immigrants are well known for their low pay and hard work that they offer. Many of these illegal immigrants are willing to take jobs that many of our citizens would not consider working for. On the other hand not allowing for illegal immigrants to work, would not resolve the economic struggle of unemployment. The word amnesty is basically to forgive any offense that is againstShow MoreRelatedEssay On The Tortilla Curtain1098 Words   |  5 Pagesprinciple novel to compare the United States of America to. The novel itself discusses environmental destruction, illegal immigration, materialism, poverty, and xenophobia which parallel the country altogether. Throughout the novel, the audience learns about the two different lifestyles the Mossbachers and the Rincà ³ns live. As the novel is continued, a sequence of incidents and a discussion of these incidents arise about them. Although these incidents, like illegal immigration and rape, could beRead MoreUndocumented Border By Erin Clark1592 Words   |  7 PagesUndocumented Border Movement By Erin Clark Immigration, a controversial topic of the modern world, is often associated with illegalities of the Government. The topic continues to loom over the 21st century as more and more poverty stricken countries are under financial strain. It is the national movement of people into a country in which they are not natives or where they do not possess residency and citizenship as their own country has fallen due to possibly natural disasters, war and regimeRead MoreImmigration Essay1065 Words   |  5 PagesImmigration Paper-Compare/Contrast Immigration is a topic that has been argued many times in the United States. Many people support it while others believe that immigrants are criminals who commit the crime of entering the U.S. illegally. Roberto Rodriguez and Star Parker both use different styles of writing in â€Å"Border on our Backs† and â€Å"Se Habla Entitlement† respectively. Although Roberto Rodriguez uses a personal approach to convey his message, Star Parker’s method of using real life facts andRead MoreThe Impact Of Immigration On The United States1721 Words   |  7 PagesCompare and Contrast Essay Immigration has been a controversial topic for the United States for many years and immigration law, which is structured to import workers and family members (Posner, 2013), has been a concerned with mid-term elections and recent events. There has been a lot of attention in the media as of lately due to the entrance of over 57,000 unaccompanied Central Americans entering the country illegally. To take control of the situation Sen John Carnyn and Rep Henry Cuellar proposedRead MoreEssay on Democrats and Republicans View Points1090 Words   |  5 Pagesembrace economic equity beyond any other thing. Whereas a Democrat seems to be more open minded and they stand for government supported programs. The purpose of the paper is to analyze, compare and contrast the two parties positions on the issues of same sex marriage, race based affirmative action and illegal immigration. According to the Stanford Encyclopedia â€Å"Affirmative action means constructive periods reserved to rise the representation of women and minorities in areas of employment, educationRead MoreImmigration And Open Immigration Policy Essay970 Words   |  4 PagesOn November 10, 2015, two National Economic Experts argued on â€Å"what the U.S. Immigration policy should be?† Mark Krikorian, Executive Director of the Center for Immigration Studies argued against open immigration, while Alex Nowrasteh, an immigration policy analyst for the CATO Institute argued in favor of freer immigration. Reporter Jonathan Gonzalez of 9News Denver moderated the debate. The argument made by both experts was supported by strong evidence even though the ideas appear to be on twoRead MoreThe Civil Right Act Of 19641134 Words   |  5 Pagesemployment law make sure that the rights of the employees remain protected. This paper will explore, compare and contrast several discrimination laws from the perspective of the federal government and that of the state of Texas. Following are the Federal and Texas laws that this paper will detail: †¢ The Age Discrimination in Employment Act of 1967 †¢ The Civil Right Act of 1964 †¢ The Immigration Reform and Control Act of 1986 †¢ Fair Labor Standards Act †¢ Occupational Safety and Health Act †¢ TheRead More Arizonas Laws on Immigration Essay1231 Words   |  5 PagesArizonas Laws on Immigration Works Cited Not Included In the article titled Dying to Work there is an excellent quote given by Rep. Kolbe says, â€Å"There are no two countries in the world that share a border where the economic disparities are greater than between the U.S. and Mexico.† (AZ Republic, 2002) My paper draws on the information from the â€Å"Worldwide Refugee Information: Country Report: Mexico† written in 2000 and the article titled â€Å"Dying to Work: The Arizona Republic† written inRead MoreCj227 Unit 4 Project Essay929 Words   |  4 Pagesthis case I believe that an arraignment will come first due to the legal status of the defendant. The court could choose either a preliminary hearing or grand jury proceeding to establish probable cause for the felony charges in this case. Compare and contrast the two procedures. Preliminary hearing would indicate that John Doe was arrested and a complaint issued or filed with the Ocean County of where the violation occurred. Thus, prompting the judicial process: i.e. Preliminary hearing, plea, andRead MoreIllegal Immigration (Controversial Essay)1956 Words   |  8 Pages000 illegal aliens†¦is not a nation experiencing ‘immigration.’ It is a nation experiencing invasion.† (Haerens 109). For centuries, our nation has been a safe haven for people of different cultures and nationalities to inhabit. Since the beginning of America as we know it, our society has been considered a â€Å"melting pot† for all ethical backgrounds. At the beginning of the seventeenth century, Europeans flocked to the â€Å"New World† in hopes of a more prosperous life. Since then, immigration to the

Employee Satisfaction in The Hotel Industry

Question: Describe the Essay for Employee Satisfaction in The Hotel Industry. Answer: Introduction This research proposal aims to analyze the extent to which communication management strategies impact on employee satisfaction level in the hotel industry. Equally, it examines important communication strategies that can be utilized to increase employee satisfaction as well as describing the gap in New Zealand hotel industries. According to Biswas (2009), communication openness is an essential element in enhancing employee satisfaction. In the study conducted by the author, it was clear that open communication between subordinates and supervisors increases employee satisfaction as well as organizational performance. Equally, Men (2014) substantiates this claim by arguing that as a central process, internal communication allows employees to create relationships, share information, construct organizational values and culture as well as make meanings. Likewise, strong internal communication is essential in creating positive staff attitudes including job satisfaction, organizational comm itment, building trust, enhancing positive relationship between employees and the organization as well as organizational identification (Zhang Venkatesh, 2013). Establishing a sense of trust and community via internal communication entails maintaining and establishing relationships between employees, supervisors, and the organization. Organizations through social exchange theory understand employee attitudes and workplace relationships. The theory posits that understanding social exchange relationships in the workplace is essential in providing significant insights into the correlation between employee engagement and internal communication (Mishra, Boynton Mishra 2014). It is so unfortunate that a majority of organization system are centralized, thus affecting the flow of information between managers and employees. For all these reasons, organizations in the hotel industry need to boost employee morale by putting in place open channel of communications. Besides, creating a supportive environment is crucial in promoting employee job satisfaction. Therefore, the purpose of conducting this research is to analyze the role of management in enhan cing employee satisfaction in Holiday Inn Hotel Rotorua in New Zealand. The primary focus will be on the various management communication strategies being utilized in this hotel to enhance the performance and loyalty of its employees as well as its competitiveness in the hotel industry. The independent variable in the study is communication strategies and the dependent variable is employee satisfaction. The type of communication strategies utilized by the organization greatly determines the level of employee satisfaction. However, there is the lack of adequate information regarding effective communication strategies that can be used to enhance employee satisfaction in the hotel industry. For this reason, the current research aims to address this gap by studying the communication strategies used by Holiday Inn, Hotel Rotorua in New Zealand to improve employee satisfaction. The study sample will comprise of employees working in various departments in Holiday Inn, Hotel Rotorua in New Zealand. Besides, it will take into consideration individuals from distinct racial backgrounds, ages, and occupy distinct positions in the organization. The study sample will answer various questions on their views regarding communication openness in the organization and how they think it affects their job performance. The obtained data will be presented in various themes and tables for easy interpretation. The Aim of Conducting the Above Research Internal communication plays an essential role in providing crucial information to employees in order to perform their jobs effectively. Getting accurate and timely information makes employees feel valued by the organization. Therefore, carrying out the research will provide significant insights on how employee productivity and morale is affected by the available communication channels and management style utilized in the hotel industry. Ideally, management styles and strategies as well as communication effectiveness affect the level of employee satisfaction, and subsequently their productivity. Research Questions Finding out the role of internal communication in enhancing employee satisfaction in the hotel industry Determining how hotels can utilize both upward and downward communication strategies to boost employee satisfaction To find out the role of management in promoting effective communication between employees and customers Research Objectives The primary objectives of the research are: To provide a detailed analysis of the types, methods, and channels of internal communication strategies utilized in Holiday Inn, Hotel Rotorua in New Zealand To figure out whether employees are satisfied with their jobs in relation to the communication strategies used, and how they intend to develop their careers To analyze the process and flow of communication in Holiday Inn, Hotel Rotorua in New Zealand To determine any gaps in the communication process that makes employees feel less satisfied with their jobs. Research Hypothesis Implementation of effective communication strategies in the hotel induustry results in positive attitudes among employees including job satisfaction, organizational commitment, and improved trust. Literature Review As a central process, internal communication allows staffs to establish relationships and share information. Karanges et al.(2014) consider internal communication as the foundation for contemporary companies. According to existing evidence, excellent internal communication is essential in creating positive attitudes among employees and consequently organizational learning, improved performance, and higher productivity. Various factors influence internal communication including enforcing an organizational culture that is more participative, diversity, and asymmetrical communication system. These factors are crucial in facilitating communication between employees and the management. Walandari and Burgess (2011) note that communication between subordinates and organizational leaders are the main aspect of the internal communication system because leaders are considered credible and preferred information sources by the staff. However, organizational leaders communication styles, communic ation competence, and communication behaviors influence the outcome of employees. For instance, managers have a tendency of utilizing their interpersonal interaction and organization system to persuade their subordinates. French, Bell, and Zawacki (2000) argues that the manner in which a leader distributes and gathers information is a source of power. For this reason, some organization managers hold information from their staff to render them powerless. Such an action from Malik and Goyal(2003) point of view jeopardizes employee commitment, input and motivation. For communication to be effective, trust must be nurtured between organizational leaders and managers. Zemguliene(2012) in his study concludes that trust plays an essential role in developing openness and effective communication between the management and employees; between management and trade union and between subordinates and superiors. The author also notes that open and effective communication improves job performance whereas trust helps in building stability, cooperation, and interpersonal relationship within the company. Various scholars highlight the importance of communication openness in boosting staffs job satisfaction. For example, Bryne and LeMay(2006) suggests that there is a connection between superiors and subordinates job satisfaction, pay and promotion satisfaction and communication openness. Overview of Internal Communication in the Hotel Industry According to Proctor and Doukakis (2003), staffs in the hotel industry are mandated to communicate effectively to their clients. However, possessing effective communication skills requires workers in the hotel industry to exhibit strong communication skills. Failure to communicate effectively with customers jeopardizes the performance of the hotel business. Communication in the hotel industry is not only limited to customers but also effectively communicating inventory and sales reports with various departments (Sarangi Srivastava, 2012). Therefore, a majority of organizations in the hotel industry make use of both downward and upward communication strategies to improve employee job satisfaction and customer service. Accordingly, they make use of a wide range of communication techniques including memos, social media sites,bulletins, press releases, CDs and newsletters to pass crucial information to both employees and customers (Xiaojun Venkatesh, 2013). The use of social media site s such as facebook provides instant communication between employees and managers. Additionally, it allow employees to air their grievances and take part in the decision making process regarding issues affecting the organization. This in turn results in employee satisfaction and productivity. However, Diercksen et al.(2015) note that poor use of social media in the organization can take away employee value especially when staffs channel most of their time chatting with friends rather than marketing the organizations. In a study conducted among the United Kingdom employees, it was evident that staff spends about 40minutes on a single day surfing the internet. This time is used for personal issues rather than work, hence reducing their productivity. Downward communication refers to the flow of information from the top management to the subordinates (Yan, 2011). It is the upper management that is required to initiate downward communication. Through these communication strategies, it becomes easier to assign tasks, give orders, and provide directions and instructions. Downward communication strategy is also utilized to identify problems that require immediate attention, inform staff of job policies and procedures, and offer employees with feedback regarding their job performance (Hall, 2016; Keyton et al., 2013). Ideally, downward communication is essential in telling employees what is expected from them and how they are performing in regards to achieving organizational objectives. In terms of satisfying the needs of employees, it is important that they obtain accurate and sufficient information about their jobs and the overall performance of the organization. According to Yan (2011), there are six main areas that employees expect to know about from the organization top management. These areas include what their jobs entail, their performance, if the organization really cares about them, how their department is performing, the future of their organization and what they need to do to help the organization in realizing its objectives. Research also indicates that it is essential for the organization management to communicate why certain decisions are made. It is so unfortunate that a majority of managers fails to inform employees on what is going on in the organization because they consider it unnecessary. However, research indicates that explaining to employees what is going on in the organization improves their support for and commitment to company objectives and goals (Abdullah Antony, 2012). In addition to downward communication, it is also important for the hotel industry to also invest in upward communication. The primary objective of upward communication is to inform managers about subordinates feelings and their concerns in the workplace (Abdullah Antony, 2012). Through upward communication, supervisors and managers can obtain important feedbacks regarding problems and changes in a project as well as creative ideas on how to boost profits and customer satisfaction. For all these reasons, the organizations in the hotel industry should promote both downward and upward communication strategies to enhance job satisfaction and improved performance. Summarized Individual Studies According to a study conducted by Quirke (2005), the hotel industry just like any other organizations requires effective communication to minimize costs and enhance employee job satisfaction. The author also notes that effective communication networks are crucial in sharing best practices, raising standards, and developing cohesive teams. Accordingly, internal communication practices in an organization are essential in staff engagement and improved productivity. In another study conducted by Abdullah and Antony (2012), to enhance employees job satisfaction, effective and strategic communication is essential in disseminating proper, accurate, and timely information to organization staff. The author also found out that horizontal communication, top-down communication, and bottom-up communication improves the relationship between the hotel and its employees. Through effective communication strategies, both the staff and the public are informed of the decisions and events that affect the productivity and the operation of the hotel. To realize the benefits of communication, it is important for the organizations in the hotel industry to sustain and nurture a systematic flow of relevant, timely, and credible information. Besides, the hallmark of effective communication is clarity because without it, employees become complacent, confused, and in some instances chaotic (Abdullah Antony, 2012). The author also argues that the vital role of employees in the communication process is only acknowledged if they have the support, tools, and capability to accomplish their tasks which consequently results in enhanced job satisfaction. The function of communication in the hotel industry is to establish mutual understanding between the staff and the upper management and vice versa. Besides, using and determining the right methods, channels, and internal content improves connectedness and understanding among employees regarding the hotel events and corporate goals. Research Methodology The research design for my study is mixed study design also known as triangulation. The reason for choosing this study design is because it permits the study participants to respond to questions from multiple perspectives. It also makes sure that there are no gaps in regards to the data or information obtained (Bryman Bell, 2015). Since mixed methodology is an integration of qualitative and quantitative approaches, when one of the approaches fails in providing the required information, the other one complements it. For selecting study participants, I will make use of snow-ball sampling because it will help in interviewing staffs working at different departments in Holiday Inn, Hotel Rotorua. Advantages of Qualitative and Quantitative Research Design As an exploratory research, qualitative research is used to gain a better comprehension of the underlying motivations, opinions, and reasons behind a research. It also provides significant insights into the research problem and aids in the developing hypothesis or ideas crucial for quantitative research. Quantitative research, on the other hand, quantifies the study problem by generating data or numerical information that is changed into useful statistics. For the study, questionnaires will be utilized to obtain in-depth information from the study participants. A questionnaire refers to a set of written or printed queries used in a statistical study or survey. The benefits of using questionnaires include permitting the collection of data in a cost effective manner from a large number of people; it is practical, and the results are easily quantifies using a software package (Bryman Bell, 2015). The use of questionnaires will provide study participants with an opportunity to provide t heir viewpoints regarding the subject under study. A likert scale (1-Strongly Agree; 2-Agree, 3-Undecided, 4-Strongly Disagree and 5-Agree) will also be utilized to rate employees level of satisfaction in regards to the communication strategies used by the organization. Snow-ball sampling Snow-ball sampling is the best method for my study. Through this method, I will be able to sample employees from different departments in the company under study. As such, I will be in a position to acquire detailed information regarding the management strategies utilized to enhance their performance and whether the communication strategies in place are effective. Projected Findings The projected findings are that communication, both upward and downward communication plays an essential role in enhancing employee satisfaction and reducing turnover in the organization. For this reason, it is the responsibility of organizational leaders to invest in various communication channels where employees can air their grievances and the management responds to their queries. Additionally, through communication, employees can add value to the company services and products as well as share their creative ideas. Descriptive analysis tool will be utilized to find the relationship between independent and dependent variables. Through this tool, summaries about the measures and sample used will be outlined. Additionally, it makes use of simple graphics to analyze data obtained from the questionnaires. Conclusion Conclusively, based on the above research, it is evident that the projected findings emphasize the importance of strategic communication in enhancing employee and organization performance. The use of both upward and downward communication strategies are crucial in making employees committed towards realizing the organizational objectives and making them satisfied. Poor communication in the industry also results in confusion, chaos, and reduced productivity. For this reason, it is important for managers in the hotel industry to invest in communication strategies such as upward, downward, and horizontal communication strategies that motivate their workers and in turn enhances the experience of customers in the industry. The potential users of the study findings are managers and leaders in various industries who wish to enhance the morale of their employees and enhance their competitiveness in the industry. For instance, the study findings aim to provide the target audience with crucial information on the role that leaders play in promoting transparent communication. Additionally, the paper provides significant insights on how effective communication in the organization promotes job satisfaction and performance of the staff. Through the research, the target audience will gain significant insights on the importance of having in place a decentralized system and investing in various communication channels. However, the outcome of organization effectiveness greatly depends on the integrity, transparency, accountability, consistency, and fairness of leaders. The study is characterized by various limitations that should be considered in future research. To start with, the research is only limited to employees working in the hotel industry. For this reason, future studies should compare organizations from distinct industries. Secondly, the information for the research target employees from various departments rather than also taking into account the perspective of the managers. Therefore, future research should also consider organizational leaders perspective so that obtained findings can be generalized to the whole population. Despite the fact that the study enhances the target audience comprehension of the connection between employee outcomes, internal communication, and leadership, it does not incorporate a wide range of data collection methods including the use of participant observation, focus group and documentary analysis. The study is limited to interviews and questionnaires. For all these reasons, studies in the future should util ize samples from various cultural settings and organizations rather than limiting themselves to one sector and culture. A wide range of qualitative research techniques should be used to provide contextual, in-depth, descriptive, and detailed understanding of the subject under study. References Abdullah, Z. Antony, C.A.(2012).Perception of Employees on Internal Communication of a Leading Five Star Hotel in Malaysia. Asian Social Science, 8(2),17-26. Bryman, A., Bell, E. (2015). Business research methods. Oxford: Oxford Univ. Press. Diercksen, M., DiPlacido, M., Harvey, D., Bosco, S.(2015).The Effects of Social Media in Todays Workforce. Retrieved from, https://www.nedsi.org/proc/2013/proc/p121102007.pdf French, W.L., Bell, C.H., Zawacki, R.A.(2000). Organizational Development and Transformation: Managing Effective Change. Boston, M.A: Irwin McGraw-Hill. Hall, A. (2016). Exploring the Workplace Communication Preferences Of Millennials. Journal Of Organizational Culture, Communications Conflict, 2035-44. Karanges, E., Beatson, A., Johnston, K.Lings, I.(2014). Optimizing Employee Engagement with Internal Communication: A Social Exchange Perspective. Journal of Business and Marketing Management, 7(2),329-353. Keyton, J., Caputo, J. M., Ford, E. A., Fu, R., Leibowitz, S. A., Liu, T., ... Wu, C. (2013). Investigating Verbal Workplace Communication Behaviors. Journal Of Business Communication, 50(2), 152-169. doi:10.1177/0021943612474990. Malik, K., Goyal, D.P.(2003). Organizational Environment and Information Systems. Vikalipa, 28(1): 6-74 Men, L.R.(2014).The effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships. Journal of Public Relations Research, 26, 301-324. Mishra, K., Boynton, L., Mishra, A.(2014). Driving Employee Engagement : The Expanded Role of Internal Communications. International Journal of Business Communication,52(2), 183-202. Proctor, T. Doukakis, J.(2003). Change Management: The Role of Internal Communication and Employee Development. Journal of Communication, 8(4), 268-278. Quirke, B. (2005). Building an internal communication network. Strategic Communication Management, 9, 14-17. Sarangi, S. Srivastava, R.K. (2012). Impact of organizational culture and communication on employee engagement: An investigation of Indian private banks. South Asian Journal of Management, 19(3), 19-33 Walandari, M.P. Burgess, J.(2011).The Linkage Between Trust, Communication Openness in the Workplace, and Employees Job Satisfaction: An Indonesian Case Study. Employee Relations Record, 11(2),56-74. Xiaojun, Z. Venkatesh, V. (2013). Explaining Employee Job Performance: The Role Of Online And Offline Workplace Communication Networks. MIS Quarterly, 37(3), 695-A3. Yan, W.(2011). The Role Of Communication In Enhancing Employees Organizational Commitment: Exploring The Relationship Between Social-Emotional Oriented Communication, Work Oriented Communication And Organizational Commitment In China. Retrieved from, https://www.diva-portal.org/smash/get/diva2:600000/FULLTEXT01.pdf Zemguliene, J.(2012). Relationship Between Job Satisfaction and Employee Behavioral Intention Toward Work Performance: Mediation Effect of Communication Content. Organizational Management Journal, 2(5), 1392-1142. Zhang, X. Venkatesh, V.(2013). Explaining Employee Job Performance: The Role of Online and Offline Workplace Communication Networks. MIS Quarterly, 37(3), 695-792.

Goodman Fielder and Marketing Strategy-Case Study

Question: Discuss about the Goodman Fielder and Marketing Strategy. Answer: Introduction The assignment has taken Goodman Fielder limited for describing the marketing plan. It deals in food products in New Zealand, Australia. The assignment gives an overview of situational analysis and market analysis of the company (Goodman fielder, 2016). Situation Analysis Internal environment Vision of the Goodman fielder limited is to be one of the most leading and innovative company in local food. The mission statement of the company is to create the food which people love. The main objective of the company is to create a long term value for its stakeholders. The organizational structure of the company consists of chief executive officer; deputy chief executive officer. The organization culture of company gives an equal opportunity to all its employees so to make them realize their career potential (Goodman fielder, 2016). The company has major competition with National Food Ltd, George Weston Food Ltd, and Nestle Australia Ltd. The company has competitive advantage in its distribution network. Goodman Fiedler has an extensive and well established distribution network. The company has core competency in Bakery, Dressing, Dairy, and related products. One of the major core competency laid by the company is that it is very difficult for the competitors to imitate the companys strategy (The Australia business review, 2016). External environment The company impacted by political and legal factors in relation to tax policies. Taxation policies affect company by changes in income tax and Goods Services Tax. Besides this, company has to follow rules and regulations in regard to marketing and agriculture. In case of economic factors, company may face recession in respect to behavior of consumer and market conditions. Goodman fielder also faces social and cultural factors in respect of attitudes of the consumer in relation to health, well being and nutrition. Due to uncertain changes in the consumer buying pattern, it may seem very difficult to gauge the amount to be invested by the consumer on purchases. The company has technical advancement in having advanced equipment which are more innovative and would lead to decrease in cost. The new equipments with the company are able to provide more nutritious and healthier foods. However the company also faces environmental factors in which it got affected by the issues like global war ming and changes in temperature (Goodman fielder, 2016). The company had an issue of providing misleading information in relation to packed food items. The court has declared the company as providing information as misleading and deceptive. However the court had decided that if in case there is any future contract made by the company in a deceptive manner, the company will be found liable to the court (Allens, 2010). Competitive environment The company has a direct competition from Green manufacturers that is because of homogeneous packing and distribution strategy. As in 2011, the market share of the company got negatively affected because of aggressive competition from its competitors in terms of pricing and promotions strategy. However the company deals with its competitors by providing product differentiation. The company provides some value added services and focuses on differentiation strategy which makes it different from that of competitors. For example in case of chocolates the company focuses on providing more quality and increase in nutritional value of chocolates (Australian food News, 2015). The company has major competition in case of product mix with George Weston foods. As it makes some branded breads like golden, tip-top. In New Zealand the company has major competition with Fonterra brands which owns Anchor brand producing dairy products. In case of price mix the Goodman fielder has increased the prices of its dairy products. This has made the company increase in its revenue by 3%. The company has increase in the prices because it could not able to recover the input cost form the wholesale prices it used to charge (Goodman Fielder, 2014). In place mix the company has an advantage in distribution channel. As the company has a network with wesfarmers and Woolworths limited. Hence this has made easy for the company to reach at large market with less impact on pricing (Goodman fielder). In respect of promotion mix the company has a direct competition with green manufacturing enterprise. The green manufacturing enterprise is used to target the customers by offering online. By providing all the relevant information online, the company used to increase in its customer base. Goodman fielders market share got reduced because of aggressive pricing and promotional strategy in 2011. The Goodman fielder has earning per share of $-.21, revenue per share of $1.12 in 2014. In case of Goodman fielder profitability analysis it has negative operating profit margin of $-16.08% and gross profit margin of $35.11%. Besides this the company has total asset per share of $1.13 and book value per share of $0.58 times. While in comparison to George Weston, the company has operating profit margin of 4.22%, gross profit margin of 0.86%. The company has book value per share of 52.42 times (Goodman Fielder, 2014). Swot analysis Strength (S): the Goodman fielder levies at 1st or 2nd position in relation to all of its product categories. Weakness (W): the weakness with the Goodman fielder is that it has few market areas in emerging markets like Asia. The market share of the company is also not so effective. This is because of intense competition between the company and its major competitors (C Convenience and impulse retailing, 2015). Opportunity (O): the company has an opportunity to enter into frozen foods. The company can acquire certain product lines so to make strengthen its strategy (Goodman fielder, 2012). Threats (T): Goodman fielder has a threat in from increment in consumer in awareness regarding health issues. Besides this the company also faces threats from small customized bakeries and patisseries. As increase in consumer awareness regarding the health issues, the company must focus on increasing the nutritional value and healthy ingredients, as the company cannot restrain new entrants to enter in the market. But company can do so indirectly. If the company will focus on customized services and increase in the brand loyalty, as the company is very old to the market hence by producing at large scale, the company can achieve competitive advantage. This would help the company in becoming leader of the food industry and would be able to restrain the new entrants. Besides this Goodman fielder can position its products (bakery, dairy and processed foods) as high quality and healthy content (Stoppres, 2014). Marketing objectives The marketing objective of the company is to focus on its strength and opportunities to overcome its weakness and minimize the impact of threats over it. Besides this the company will focus on increasing the nutritional value in its products so to increase the brand image in the minds of consumers and increase in the percentage of loyal consumers. Marketing tactics The marketing tactic to be adopted by the company to target more consumers can be said as sales promotion. By influencing the potential customers, the sales of the company would be increased. The marketing strategies to be adopted by the company are that the company should divert its focus from price to product, brand equity and marketing of its products (Goodman fielder, 2016). Target market segments profile The company is segmented on the basis of demographic, psychographic, geographic and behavioral segmentation. The company has les market share in emerging regions like Asia. While in case of demographic segmentation, the company focuses on all consumers those are family, children, and youth. Hence it can be said that the company has targeted the mass market. In case of psychographic segmentation, the consumers perceive the company products as quality conscious and high in nutrition value, as the company is segmented into Australia and New Zealand markets majorly. However it can be said that the company is geographically segmented in Australia and New Zealand market. While in case of behavioral segmentation, the company is focusing in targeting the consumers by attaching the product with the behaviors of the consumer. Like in case of chocolates the company focuses on the color, nutritious ingredients. The companys targeted consumers are family, youth and children. The company has market majorly in New Zealand and Australia as it leads to maximum profits and generation of revenue to the company. Besides this, due to lack of domestic competition, company is able to generate better sales. Strategic Direction and Planning Marketing objectives It has been observed by the company financial data that the revenue has been increased by 27.9% in 2016. The profit after tax also got increase by 5.5% due to rise in sales; however the operating profit got increase by 9.3% in 2016. This shows a positive sign for the company. However the company has an objective to increase its sales and profits by increase in quality of the products. The marketing objectives of the company can be said as increase in product quality and increase in advertising. Product quality can be increase by nutritional value, and healthy ingredients. The company has an objective to increase its sales and for such, it needs to do advertising (Paley, 2006). Marketing strategies Porter five forces model Threat from new entrants: the company faces threats from entry of new entrants to the market. Threat from bargaining power of customers: the company should price its product and services as compare to its competitors, as the customer will purchase the product which is high in nutritional value and less in price (Ferell, Hartline, 2013). Threat from bargaining power of suppliers: however the company has good control over its logistics that is outbound and inbound logistics. The company must focus in restraining the suppliers with the company by incentives and allowances. Threat from substitute: the company faces threats from its substitutes due to increase in consumer awareness. Due to increase in preservatives and sweetness, the consumers are substituting the companys products from home made products. Threat from competitive rivalry: as the company has a cut throat competition with its rivalry firms in relation to prices. Hence the company should make strategies to increase the quality of its products by not affecting the price. Ansoff matrix Aggressive strategy The third strategy which can be adopted by Goodman fielder is aggressive marketing strategy. This is done to position the company in the market and to improve the image of the company in the minds of its customers. This can be done by massive advertising, conducting promotional campaign. The company is leader in domestic market; hence it can compete with the international competitors on the basis of providing quality in its products. Marketing Mix The 4Ps of Goodman fielder consists of product, price, place and promotion. Product: the company products consist of a large variety. As in case of biscuits the company deals provides variety in the form of flavors, colors, ingredients such as apricot chocolate, double chocolate, shortbread, peanut brownie and many more (CTI reviews). Price: the company strategy is to focus on increasing quality. But due to production at large scale and expertise in bakery products the company is able to price its products less like price of the biscuits is $3.29. While in comparison to its competitor Farm bake whose price is $4.29. Place: the company products are majorly offered in New Zealand market. Promotion: the company does not spend a large sum of money in promoting its products. Hence the impact is that the company lacks its presence over social media and less advertisement. Process: the process of company is designed in such a way that it leads to achievement of common goal, and it creates a positive environment so to make the employees understand about the systems and process. People: the company runs a program to educate and train its employees. In this program the rotations of employees are being done from their level of interest to other business function area. Physical evidence: the company provides a service of providing bakery products to its customers, which are high in nutritional value and quality. Tactics which company can adopt to achieve these marketing objectives are that, the company must engage in a sales promotion campaign, advertising through social media networking. The second tactic is that company must focus to increase its sales to increase the market share. Third tactic can be said as the company must plan for its pricing strategies so to better able to compete with its competitors. The forth tactic can be said that company must increase its distribution channel so that the consumers must be able to get the product from different channels. The fifth tactic is company should focus on nutritional value and qualitative aspect. The sixth tactic for company is increase in the service of the products that is company should focus on increase in sales after services, and innovation in packaging, process and storing facilities (Nargundkar, 2008). Implementation Control Internal communication plan The communication plan needs to be formed by the leader to provide the information in a clear, accurate manner. In case of Goodman fielder, the manager or leader should form an effective communication plan by conducting annual meetings, written communications, discussion over strategies related to production, quality, customer services and human resource. Activity: Goodman fielder must engage into promotional activities such as advertisement in TV, social media networking, Newspapers, free samples, billboards, and trade fair. This is required to be done by the company to make effective its marketing plan that is increasing its sales. The company can advertise its products on television, or advertising on pay per click on websites such as Google, Facebook, etc. The company would be requiring conducting massive advertising for at least 1 year. Responsibility: it is the responsibility of the company towards its consumers that is company should commit to its statement made in the activities. For such, the company would be requiring to recruit more employees. These employees would be responsible for majorly three responsibilities those are innovation, production, research and development, control activities. Inter department support: for making effective marketing plan, there should be correlation between the various departments of the company. All the departments in the company are related to each other. Timelines: after recruiting employees, the company would be requiring to provide them training. Hence in relation to Goodman fielder it would be requiring a two months training program in which the employees would be trained for the working of the company and the how it works would be described (Rogers, 2001). Indicative budgets: the budget for the company in activity, advertising and providing training and development courses is estimated at 2, 20, 000$ in total. The TV advertising is very costly hence the company would be requiring incurring 40000$. Social media advertising would cost about 20000$. While newspaper, free samples, fair show would cost about remaining money which is 10000$. The free samples to be provided in other markets would cost 20000$. The charges of billboards are 15000$. The company has also made promotional strategies by indulging into trade fair, which will cost 45000$. Indicative Budgets ($) Training development TV advertising Social media advertising Newspaper Free samples Billboards Trade fair 70000 40000 20000 10000 20000 15000 45000 Barrier to implementation: the first barrier to implementation can be said as intense competition, as the company faces a competition from its competitors as well as new entrants. The second barrier of the company can be said as target market. As the company has a less targeted market and it is focusing on New Zealand customers only. The third barrier of the company can be said as budget constraints (Goodman fielder, 2013). Control Goodman Fiedlers key performance indicators are revenue, as the company has able to increase 29%. Another indicator is increase in quality. The third key performance indicator is positive feedback and response from the customer. The fourth key performance indicator is management of finance and administration. Contingency plans of the company can be increase in the quality of the products. Due to increase in the consumer awareness regarding the product, the company faces a threat as it would lead to decrease in sales and loyalty from the brand. Besides this the company faces another contingency plan from its competitors, as the company set its prices either above its competitors or below the competitors price. Hence it is suggested that the company should set its prices at par from its competitors (Mitchell, 2015). Conclusion After analyzing the company marketing plan it can be said that by focusing on the qualitative aspects the target of the company can be achieved. Besides this it has been observed that the company is good at internal environment, but in case of external environment, its performance lacks due to competition and its weakness. Hence it is recommended that the company should focus on its strength and minimizing its weakness. References Allens,(2010). Intellectual property. Retrieved by https://www.allens.com.au/pubs/ip/fofapr10.htm Australian food News, (2015). Goodman fiedlers results reflecting difficult trading consitions Retrieved byhttps://www.ausfoodnews.com.au/2015/02/11/goodman-fielders-results-reflecting-difficult-trading-conditions.html C Convenience and impulse retailing, (2015) Bread prices to fall as Goodman fielder reaches agreement with supermarkets. Retrieved at https://c-store.com.au/2015/02/19/bread-prices-to-fall-as-goodman-fielder-reaches-agreement-with-supermarkets/ CTI reviews, Marketing strategies, contemporary approach, Cram 101 textbook reviews Ferell, O,C Hartline, M. (2013) Marketing Strategy, text and cases, Cengage learning Goodman fielder, (2012) Goodman fielder: shareholder meeting Auckland 28 February 2012. retrieved at https://nzx.com/files/attachments/153922.pdf Goodman fielder, (2013). Investing in the future, Goodman fielder annual review 2013. Retrieved athttps://www.rspo.org/file/acop2014/goodman-fielder-ltd/M-Policies-to-PNC-stakeholderengagement.pdf Goodman Fielder, (2014) Goodman fielder limited- preliminary final report and 2014 annual financial report. Retrieved at https://agrihq.co.nz/assets/198368.pdf Goodman fielder, (2016) The dream big graduate program. Retrieved at https://goodmanfielder.com/careers/grad-cadets-interns/the-dream-big-graduate-programme/ Goodman fielder, (2016). Benefits and rewards, accessed on 7th February, 2017. Retreived by https://goodmanfielder.com/benefits-and-rewards/ Goodman fielder, (2016). Welcome to Goodman Fielder. Accessed on 7th February, 2017, retrieved by https://goodmanfielder.com/ Goodman fielder. Goodman fielders competitors. Retrieved at https://goodmanfielder.weebly.com/competition.html Goodman firlder, (2016). Vision values. Accessed on 7th February, 2017. Retrieved by https://www.countrylife.com.au/index.php?q=node/104 Goodman, (2016) industrial evolution, Goodman annual report. Retrieved at https://www.goodman.com/-/media/Files/Sites/Global/Investor%20Centre/GMG%20Goodman%20Group/reports%20and%20newsletters/Annual%20Reports/20160928_annual_report_2016.pdf?la=en Mitchell, S. (2015).Goodman fielder CEO Chris Delaney departs as Willmar, first pacific take control. Retrieved byhttps://www.smh.com.au/business/goodman-fielder-ceo-chris-delaney-departs-as-wilmar-first-pacific-take-control-20150317-1m13mk.html Nargundkar, (2008) Marketing research 3E, Tata McGraw Hill Education, New Delhi Paley, N. (2006) the managers guide to competitive marketing strategies, Thorogood publishing, London Rogers,S,C. (2001) Marketing strategies, tactics. And techniques: a handbook for practitioners, Greenwood publishing group Stoppres, (2014). Goodman fielder wins august ad impact award, appoints ractive as digital agency. Retrieved at https://stoppress.co.nz/news/goodman-fielder-wins-august-ad-impact-award-appoints-reactive-digital-agency The Australia business review. (2016) https://www.theaustralian.com.au/business/business-spectator/mission-statement-impossible/news-story/5e67be80bf5c253c6a5ba0fecdc535f9